Morettino vs High Ground · Bay Area shelf head-to-head
Morettino and High Ground, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
High Ground carries more Brand PowerHigh Ground is in more Bay Area grocersHigh Ground fields the deeper lineupMorettino sits further up the premium end
Morettino
High Ground
10
brand power
22
2
products
5
1
categories
3
2
grocers
5
$17.46
avg price
$16.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morettino▭ High Ground
Distribution · 30% of score8·21
M
H
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morettino
no top category High Ground doesn’t also play in.
only High Ground
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Morettino · 1
only High Ground · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morettino · High Ground