Morton vs Palermo's Primo Thin · Bay Area shelf head-to-head
Morton and Palermo's Primo Thin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Morton carries more Brand PowerMorton is in more Bay Area grocersMorton fields the deeper lineup
Morton
Palermo's Primo Thin
40
brand power
9
19
products
2
2
categories
1
3
subcategories
2
12
grocers
1
$4.66
avg price
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Morton▭ Palermo's Primo Thin
Distribution · 30% of score50·4
P
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Morton
only Palermo's Primo Thin
no top category Morton doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Morton · Palermo's Primo Thin