Mounds vs Snickers · Bay Area shelf head-to-head
Mounds and Snickers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snickers carries more Brand PowerSnickers is in more Bay Area grocersSnickers fields the deeper lineup
Mounds
Snickers
15
brand power
43
2
products
19
1
categories
3
1
subcategories
4
8
grocers
14
$1.41
price per fl oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mounds▭ Snickers
Distribution · 30% of score33·58
M
carried in 8 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mounds
no top category Snickers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mounds · 0
no exclusive doors — everywhere Mounds is, Snickers is too.
only Snickers · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mounds · Snickers
