Mrs. Meyer's Clean Day vs Eo · Bay Area shelf head-to-head
Mrs. Meyer's Clean Day and Eo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo fields the deeper lineup
Mrs. Meyer's Clean Day
Eo
56
brand power
52
17
products
26
1
categories
6
5
grocers
5
58.0¢
price per fl oz
$1.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Meyer's Clean Day▭ Eo
Distribution · 30% of score21·21
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Meyer's Clean Day
no top category Eo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mrs. Meyer's Clean Day · 2
only Eo · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Meyer's Clean Day · Eo
