Mrs. Smith's vs Sara Lee · Bay Area shelf head-to-head
Mrs. Smith's and Sara Lee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sara Lee carries more Brand PowerSara Lee is in more Bay Area grocersSara Lee fields the deeper lineup
Mrs. Smith's
Sara Lee
0
brand power
38
2
products
16
1
categories
3
1
subcategories
7
1
grocers
9
$10.59
avg price
$6.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mrs. Smith's▭ Sara Lee
Distribution · 30% of score4·38
M
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mrs. Smith's
no top category Sara Lee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mrs. Smith's · 0
no exclusive doors — everywhere Mrs. Smith's is, Sara Lee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mrs. Smith's · Sara Lee