Mt. Olive vs Oh Snap! · Bay Area shelf head-to-head
Mt. Olive and Oh Snap!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mt. Olive carries more Brand PowerMt. Olive is in more Bay Area grocersMt. Olive fields the deeper lineup
Mt. Olive
Oh Snap!
41
brand power
14
18
products
3
3
categories
1
8
grocers
2
$5.69
avg price
$2.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mt. Olive▭ Oh Snap!
Distribution · 30% of score33·8
O
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score78·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mt. Olive
only Oh Snap!
no top category Mt. Olive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oh Snap! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mt. Olive · Oh Snap!
