Muffin Revolution vs Veggies Made Great · Bay Area shelf head-to-head
Muffin Revolution and Veggies Made Great, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Veggies Made Great carries more Brand PowerVeggies Made Great is in more Bay Area grocersVeggies Made Great fields the deeper lineupVeggies Made Great sits further up the premium end
Muffin Revolution
Veggies Made Great
14
brand power
32
2
products
10
1
categories
2
4
grocers
7
$12.46
avg price
$9.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muffin Revolution▭ Veggies Made Great
Distribution · 30% of score17·29
M
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muffin Revolution
no top category Veggies Made Great doesn’t also play in.
only Veggies Made Great
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Muffin Revolution · 2
only Veggies Made Great · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muffin Revolution · Veggies Made Great