Muir Glen vs Ro*tel · Bay Area shelf head-to-head
Muir Glen and Ro*tel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Muir Glen carries more Brand PowerMuir Glen is in more Bay Area grocersMuir Glen fields the deeper lineupRo*tel sits further up the premium end
Muir Glen
Ro*tel
57
brand power
22
31
products
6
4
categories
1
8
subcategories
1
18
grocers
8
31.2¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muir Glen▭ Ro*tel
Distribution · 30% of score75·33
R
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muir Glen
only Ro*tel
no top category Muir Glen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muir Glen · Ro*tel
