Mulay's vs Fra' Mani · Bay Area shelf head-to-head
Mulay's and Fra' Mani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fra' Mani carries more Brand PowerFra' Mani is in more Bay Area grocersFra' Mani fields the deeper lineup
Mulay's
Fra' Mani
20
brand power
51
6
products
15
2
categories
3
4
subcategories
7
2
grocers
15
94.4¢
price per oz
$1.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mulay's▭ Fra' Mani
Distribution · 30% of score8·63
M
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mulay's
only Fra' Mani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mulay's · 0
no exclusive doors — everywhere Mulay's is, Fra' Mani is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mulay's · Fra' Mani
