Murray Sugar Free vs Biscoff · Bay Area shelf head-to-head
Murray Sugar Free and Biscoff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocersBiscoff fields the deeper lineup
Murray Sugar Free
Biscoff
10
brand power
35
2
products
10
1
categories
2
1
subcategories
3
3
grocers
11
65.9¢
price per oz
50.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Murray Sugar Free▭ Biscoff
Distribution · 30% of score13·46
M
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Murray Sugar Free
no top category Biscoff doesn’t also play in.
only Biscoff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Murray Sugar Free · 0
no exclusive doors — everywhere Murray Sugar Free is, Biscoff is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Murray Sugar Free · Biscoff