Muscle Milk vs Premier Protein · Bay Area shelf head-to-head
Muscle Milk and Premier Protein, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Premier Protein carries more Brand PowerPremier Protein is in more Bay Area grocersPremier Protein fields the deeper lineupMuscle Milk sits further up the premium end
Muscle Milk
Premier Protein
31
brand power
44
21
products
28
1
categories
5
6
grocers
7
$13.95
avg price
$14.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Muscle Milk▭ Premier Protein
Distribution · 30% of score25·29
P
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Muscle Milk
no top category Premier Protein doesn’t also play in.
only Premier Protein
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Muscle Milk · 3
only Premier Protein · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Muscle Milk · Premier Protein
