My/mochi vs Mochidoki · Bay Area shelf head-to-head
My/mochi and Mochidoki, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
My/mochi carries more Brand PowerMy/mochi is in more Bay Area grocersMy/mochi fields the deeper lineup
My/mochi
Mochidoki
37
brand power
17
17
products
8
3
categories
1
11
grocers
4
93.6¢
price per oz
86.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ My/mochi▭ Mochidoki
Distribution · 30% of score46·17
M
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only My/mochi
only Mochidoki
no top category My/mochi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: My/mochi · Mochidoki
