N!ck's vs Alec's Ice Cream · Bay Area shelf head-to-head
N!ck's and Alec's Ice Cream, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alec's Ice Cream carries more Brand PowerAlec's Ice Cream is in more Bay Area grocersAlec's Ice Cream fields the deeper lineupN!ck's sits further up the premium end
N!ck's
Alec's Ice Cream
26
brand power
42
9
products
23
2
categories
2
2
subcategories
3
6
grocers
14
66.7¢
price per fl oz
66.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ N!ck's▭ Alec's Ice Cream
Distribution · 30% of score25·58
N
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only N!ck's
only Alec's Ice Cream
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only N!ck's · 0
no exclusive doors — everywhere N!ck's is, Alec's Ice Cream is too.
only Alec's Ice Cream · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: N!ck's · Alec's Ice Cream
