N!ck's vs Breyers · Bay Area shelf head-to-head
N!ck's and Breyers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Breyers carries more Brand PowerBreyers is in more Bay Area grocersBreyers fields the deeper lineupN!ck's sits further up the premium end
N!ck's
Breyers
26
brand power
35
9
products
32
2
categories
1
2
subcategories
3
6
grocers
9
66.7¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ N!ck's▭ Breyers
Distribution · 30% of score25·38
N
B
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53·93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only N!ck's
only Breyers
no top category N!ck's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only N!ck's · 1
only Breyers · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: N!ck's · Breyers
