N!ck's vs Edy's/dreyer's · Bay Area shelf head-to-head
N!ck's and Edy's/dreyer's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edy's/dreyer's carries more Brand PowerEdy's/dreyer's fields the deeper lineupN!ck's sits further up the premium end
N!ck's
Edy's/dreyer's
26
brand power
31
9
products
33
2
categories
1
6
grocers
6
66.7¢
price per fl oz
17.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ N!ck's▭ Edy's/dreyer's
Distribution · 30% of score25·25
N
E
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only N!ck's
only Edy's/dreyer's
no top category N!ck's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only N!ck's · 2
only Edy's/dreyer's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: N!ck's · Edy's/dreyer's
