Na Beverage Co. vs Daytrip · Bay Area shelf head-to-head
Na Beverage Co. and Daytrip, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Daytrip carries more Brand PowerDaytrip is in more Bay Area grocersDaytrip fields the deeper lineup
Na Beverage Co.
Daytrip
22
brand power
41
5
products
17
4
categories
3
3
grocers
11
35.4¢
price per fl oz
31.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Na Beverage Co.▭ Daytrip
Distribution · 30% of score13·46
N
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Na Beverage Co.
only Daytrip
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Na Beverage Co. · 0
no exclusive doors — everywhere Na Beverage Co. is, Daytrip is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Na Beverage Co. · Daytrip
