Naia vs Green Girl Bakeshop · Bay Area shelf head-to-head
Naia and Green Girl Bakeshop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Green Girl Bakeshop is in more Bay Area grocers
Naia
Green Girl Bakeshop
31
brand power
29
14
products
13
2
categories
1
4
subcategories
2
5
grocers
8
79.1¢
price per fl oz
73.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naia▭ Green Girl Bakeshop
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naia
only Green Girl Bakeshop
no top category Naia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Naia · 2
only Green Girl Bakeshop · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naia · Green Girl Bakeshop
