Naia vs Uli's Gelato · Bay Area shelf head-to-head
Naia and Uli's Gelato, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Naia carries more Brand PowerNaia is in more Bay Area grocersNaia fields the deeper lineupNaia sits further up the premium end
Naia
Uli's Gelato
31
brand power
17
14
products
4
2
categories
1
4
subcategories
1
5
grocers
4
79.1¢
price per fl oz
62.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naia▭ Uli's Gelato
Distribution · 30% of score21·17
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naia
only Uli's Gelato
no top category Naia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Uli's Gelato · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naia · Uli's Gelato
