Nairn's vs Nanni · Bay Area shelf head-to-head
Nairn's and Nanni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nairn's carries more Brand PowerNairn's is in more Bay Area grocers
Nairn's
Nanni
19
brand power
13
5
products
3
2
categories
2
3
subcategories
3
7
grocers
4
$1.22
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nairn's▭ Nanni
Distribution · 30% of score29·17
N
N
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nairn's
only Nanni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nanni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nairn's · Nanni