Naisnow vs Narra · Bay Area shelf head-to-head
Naisnow and Narra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Narra carries more Brand PowerNarra is in more Bay Area grocersNarra fields the deeper lineup
Naisnow
Narra
9
brand power
23
2
products
5
1
categories
2
1
subcategories
3
1
grocers
5
$2.39
avg price
$5.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Naisnow▭ Narra
Distribution · 30% of score4·21
N
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Naisnow
no top category Narra doesn’t also play in.
only Narra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Naisnow · 0
no exclusive doors — everywhere Naisnow is, Narra is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Naisnow · Narra