Nancy Adams vs Fatty Sundays · Bay Area shelf head-to-head
Nancy Adams and Fatty Sundays, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fatty Sundays carries more Brand PowerNancy Adams is in more Bay Area grocersFatty Sundays fields the deeper lineup
Nancy Adams
Fatty Sundays
20
brand power
27
5
products
18
2
categories
1
2
grocers
1
$8.11
avg price
$10.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nancy Adams▭ Fatty Sundays
Distribution · 30% of score8·4
N
F
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nancy Adams
only Fatty Sundays
no top category Nancy Adams doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nancy Adams · 2
only Fatty Sundays · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nancy Adams · Fatty Sundays