Narra vs Rico · Bay Area shelf head-to-head
Narra and Rico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Narra carries more Brand PowerNarra is in more Bay Area grocersNarra sits further up the premium end
Narra
Rico
23
brand power
12
5
products
3
2
categories
1
3
subcategories
1
5
grocers
1
71.5¢
price per fl oz
16.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Narra▭ Rico
Distribution · 30% of score21·4
R
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Narra
only Rico
no top category Narra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Narra · Rico
