Nathan’s Famous vs Hebrew National · Bay Area shelf head-to-head
Nathan’s Famous and Hebrew National, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hebrew National is in more Bay Area grocersHebrew National sits further up the premium end
Nathan’s Famous
Hebrew National
30
brand power
34
7
products
7
3
categories
1
8
grocers
9
90.8¢
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nathan’s Famous▭ Hebrew National
Distribution · 30% of score33·38
N
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hebrew National
no top category Nathan’s Famous doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nathan’s Famous · 3
only Hebrew National · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nathan’s Famous · Hebrew National
