Native Forest vs Passport · Bay Area shelf head-to-head
Native Forest and Passport, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Native Forest carries more Brand PowerNative Forest is in more Bay Area grocersNative Forest fields the deeper lineup
Native Forest
Passport
55
brand power
9
25
products
2
5
categories
1
14
subcategories
1
17
grocers
3
$5.24
avg price
$5.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Native Forest▭ Passport
Distribution · 30% of score71·13
P
carried in 17 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Native Forest
only Passport
no top category Native Forest doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Native Forest · Passport
