Natural Catch vs Starkist · Bay Area shelf head-to-head
Natural Catch and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist carries more Brand PowerStarkist is in more Bay Area grocersStarkist fields the deeper lineup
Natural Catch
Starkist
11
brand power
47
2
products
30
1
categories
2
2
grocers
12
$5.99
avg price
$3.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Catch▭ Starkist
Distribution · 30% of score8·50
N
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Catch
no top category Starkist doesn’t also play in.
only Starkist
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Catch · Starkist
