Natural Delights vs True Dates · Bay Area shelf head-to-head
Natural Delights and True Dates, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natural Delights carries more Brand PowerNatural Delights is in more Bay Area grocers
Natural Delights
True Dates
24
brand power
18
8
products
6
2
categories
2
3
subcategories
2
3
grocers
1
$11.39
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Delights▭ True Dates
Distribution · 30% of score13·4
N
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Delights
only True Dates
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natural Delights · 2
only True Dates · 0
no exclusive doors — everywhere True Dates is, Natural Delights is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Delights · True Dates
