Natural Delights vs United With Earth · Bay Area shelf head-to-head
Natural Delights and United With Earth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natural Delights carries more Brand PowerUnited With Earth is in more Bay Area grocersNatural Delights fields the deeper lineup
Natural Delights
United With Earth
24
brand power
16
8
products
3
2
categories
1
3
subcategories
1
3
grocers
4
$11.39
avg price
$12.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Natural Delights▭ United With Earth
Distribution · 30% of score13·17
N
U
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score49·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Natural Delights
only United With Earth
no top category Natural Delights doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Natural Delights · 2
only United With Earth · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Natural Delights · United With Earth
