Nature Nate's vs Marshall's Farm · Bay Area shelf head-to-head
Nature Nate's and Marshall's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's carries more Brand PowerNature Nate's is in more Bay Area grocersNature Nate's fields the deeper lineup
Nature Nate's
Marshall's Farm
42
brand power
33
24
products
21
3
categories
1
9
grocers
7
99.7¢
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nature Nate's▭ Marshall's Farm
Distribution · 30% of score38·29
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marshall's Farm
no top category Nature Nate's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nature Nate's · 4
only Marshall's Farm · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nature Nate's · Marshall's Farm
