Negroni vs Parma! · Bay Area shelf head-to-head
Negroni and Parma!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni is in more Bay Area grocersNegroni fields the deeper lineupParma! sits further up the premium end
Negroni
Parma!
32
brand power
11
10
products
2
3
categories
1
5
subcategories
1
5
grocers
2
$14.57
avg price
$17.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Negroni▭ Parma!
Distribution · 30% of score21·8
P
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Negroni
only Parma!
no top category Negroni doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Negroni · 4
only Parma! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Negroni · Parma!