Negroni vs Smoking Goose · Bay Area shelf head-to-head
Negroni and Smoking Goose, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni is in more Bay Area grocers
Negroni
Smoking Goose
32
brand power
29
10
products
9
3
categories
4
5
subcategories
6
5
grocers
1
$14.57
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Negroni▭ Smoking Goose
Distribution · 30% of score21·4
S
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Negroni
only Smoking Goose
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Negroni · 4
only Smoking Goose · 0
no exclusive doors — everywhere Smoking Goose is, Negroni is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Negroni · Smoking Goose
