Neococoa vs Craftsman And Wolves · Bay Area shelf head-to-head
Neococoa and Craftsman And Wolves, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Craftsman And Wolves carries more Brand PowerCraftsman And Wolves fields the deeper lineup
Neococoa
Craftsman And Wolves
12
brand power
26
3
products
8
1
categories
4
3
subcategories
5
2
grocers
2
$4.82
price per oz
$2.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neococoa▭ Craftsman And Wolves
Distribution · 30% of score8·8
N
C
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neococoa
no top category Craftsman And Wolves doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Neococoa · 2
only Craftsman And Wolves · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neococoa · Craftsman And Wolves