Neuro Mints vs Neuro · Bay Area shelf head-to-head
Neuro Mints and Neuro, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Neuro carries more Brand PowerNeuro is in more Bay Area grocersNeuro fields the deeper lineupNeuro sits further up the premium end
Neuro Mints
Neuro
15
brand power
24
2
products
5
2
categories
2
3
grocers
6
53.0¢
price per item
60.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neuro Mints▭ Neuro
Distribution · 30% of score13·25
N
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neuro Mints
no top category Neuro doesn’t also play in.
only Neuro
no top category Neuro Mints doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Neuro Mints · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neuro Mints · Neuro
