Neuro vs Extra · Bay Area shelf head-to-head
Neuro and Extra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersExtra fields the deeper lineup
Neuro
Extra
24
brand power
39
5
products
14
2
categories
1
6
grocers
9
60.5¢
price per item
24.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neuro▭ Extra
Distribution · 30% of score25·38
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neuro
only Extra
no top category Neuro doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neuro · Extra
