Neuro vs Neuro Mints · Bay Area shelf head-to-head
Neuro and Neuro Mints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Neuro carries more Brand PowerNeuro is in more Bay Area grocersNeuro fields the deeper lineupNeuro sits further up the premium end
Neuro
Neuro Mints
24
brand power
15
5
products
2
2
categories
2
6
grocers
3
60.5¢
price per item
53.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neuro▭ Neuro Mints
Distribution · 30% of score25·13
N
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neuro
no top category Neuro Mints doesn’t also play in.
only Neuro Mints
no top category Neuro doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Neuro Mints · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neuro · Neuro Mints
