Neurogum vs Simply Gum · Bay Area shelf head-to-head
Neurogum and Simply Gum, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Gum carries more Brand PowerSimply Gum is in more Bay Area grocersSimply Gum fields the deeper lineupNeurogum sits further up the premium end
Neurogum
Simply Gum
12
brand power
33
2
products
8
1
categories
2
2
grocers
9
$14.41
avg price
$4.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neurogum▭ Simply Gum
Distribution · 30% of score8·38
N
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neurogum
no top category Simply Gum doesn’t also play in.
only Simply Gum
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neurogum · Simply Gum
