New Belgium vs Fort Point · Bay Area shelf head-to-head
New Belgium and Fort Point, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fort Point carries more Brand PowerFort Point is in more Bay Area grocers
New Belgium
Fort Point
21
brand power
36
7
products
8
2
categories
2
4
subcategories
5
2
grocers
5
$8.96
avg price
$16.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Belgium▭ Fort Point
Distribution · 30% of score8·21
N
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Belgium
only Fort Point
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Belgium · 1
only Fort Point · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Belgium · Fort Point