New Primal vs Singing Pastures · Bay Area shelf head-to-head
New Primal and Singing Pastures, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New Primal carries more Brand PowerNew Primal is in more Bay Area grocersNew Primal fields the deeper lineupSinging Pastures sits further up the premium end
New Primal
Singing Pastures
25
brand power
15
8
products
3
1
categories
2
4
grocers
2
$2.82
price per oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New Primal▭ Singing Pastures
Distribution · 30% of score17·8
N
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New Primal
no top category Singing Pastures doesn’t also play in.
only Singing Pastures
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New Primal · 3
only Singing Pastures · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New Primal · Singing Pastures
