Newtons vs Nilla · Bay Area shelf head-to-head
Newtons and Nilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nilla is in more Bay Area grocers
Newtons
Nilla
20
brand power
24
4
products
3
2
categories
1
8
grocers
11
64.5¢
price per oz
70.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Newtons▭ Nilla
Distribution · 30% of score33·46
N
N
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Newtons
only Nilla
no top category Newtons doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Newtons · 1
only Nilla · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Newtons · Nilla