Nightingale Ice Cream Sandwiches vs By The Way Bakery · Bay Area shelf head-to-head
Nightingale Ice Cream Sandwiches and By The Way Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
By The Way Bakery carries more Brand PowerBy The Way Bakery is in more Bay Area grocersBy The Way Bakery fields the deeper lineup
Nightingale Ice Cream Sandwiches
By The Way Bakery
13
brand power
21
3
products
7
2
categories
2
1
grocers
2
$2.72
avg price
$12.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nightingale Ice Cream Sandwiches▭ By The Way Bakery
Distribution · 30% of score4·8
N
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nightingale Ice Cream Sandwiches
only By The Way Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nightingale Ice Cream Sandwiches · 0
no exclusive doors — everywhere Nightingale Ice Cream Sandwiches is, By The Way Bakery is too.
only By The Way Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nightingale Ice Cream Sandwiches · By The Way Bakery