Nightingale Ice Cream vs It's It · Bay Area shelf head-to-head
Nightingale Ice Cream and It's It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
It's It carries more Brand PowerIt's It is in more Bay Area grocersIt's It fields the deeper lineupNightingale Ice Cream sits further up the premium end
Nightingale Ice Cream
It's It
32
brand power
37
15
products
18
2
categories
2
2
subcategories
3
6
grocers
11
$1.07
price per oz
51.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nightingale Ice Cream▭ It's It
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nightingale Ice Cream
only It's It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nightingale Ice Cream · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nightingale Ice Cream · It's It
