Nilla vs Nutter Butter · Bay Area shelf head-to-head
Nilla and Nutter Butter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nilla carries more Brand PowerNilla is in more Bay Area grocers
Nilla
Nutter Butter
24
brand power
17
3
products
5
1
categories
1
11
grocers
6
70.9¢
price per oz
64.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nilla▭ Nutter Butter
Distribution · 30% of score46·25
N
N
carried in 11 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nilla
no top category Nutter Butter doesn’t also play in.
only Nutter Butter
no top category Nilla doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nilla · 5
only Nutter Butter · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nilla · Nutter Butter
