Nishiki vs Planet Rice · Bay Area shelf head-to-head
Nishiki and Planet Rice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nishiki carries more Brand PowerNishiki is in more Bay Area grocersNishiki fields the deeper lineupPlanet Rice sits further up the premium end
Nishiki
Planet Rice
34
brand power
15
11
products
3
3
categories
1
6
subcategories
1
9
grocers
3
18.6¢
price per oz
39.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nishiki▭ Planet Rice
Distribution · 30% of score38·13
N
P
carried in 9 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score60·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Planet Rice
no top category Nishiki doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nishiki · Planet Rice
