Noh Foods Of Hawaii vs Sun-bird · Bay Area shelf head-to-head
Noh Foods Of Hawaii and Sun-bird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noh Foods Of Hawaii carries more Brand PowerNoh Foods Of Hawaii is in more Bay Area grocersNoh Foods Of Hawaii fields the deeper lineupSun-bird sits further up the premium end
Noh Foods Of Hawaii
Sun-bird
44
brand power
9
45
products
3
4
categories
1
5
grocers
2
$7.32
avg price
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noh Foods Of Hawaii▭ Sun-bird
Distribution · 30% of score21·8
N
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score98·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noh Foods Of Hawaii
only Sun-bird
no top category Noh Foods Of Hawaii doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Noh Foods Of Hawaii · 4
only Sun-bird · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noh Foods Of Hawaii · Sun-bird