Noka vs Paw Patrol · Bay Area shelf head-to-head
Noka and Paw Patrol, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noka carries more Brand PowerNoka is in more Bay Area grocersNoka fields the deeper lineup
Noka
Paw Patrol
37
brand power
14
16
products
4
1
categories
1
12
grocers
3
74.6¢
price per oz
70.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noka▭ Paw Patrol
Distribution · 30% of score50·13
P
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score74·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noka
no top category Paw Patrol doesn’t also play in.
only Paw Patrol
no top category Noka doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noka · Paw Patrol
