Non vs Woody’s · Bay Area shelf head-to-head
Non and Woody’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerWoody’s is in more Bay Area grocersNon fields the deeper lineupNon sits further up the premium end
Non
Woody’s
26
brand power
20
10
products
7
2
categories
3
3
grocers
7
$1.48
price per fl oz
84.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Non▭ Woody’s
Distribution · 30% of score13·29
N
W
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Non
no top category Woody’s doesn’t also play in.
only Woody’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Non · 0
no exclusive doors — everywhere Non is, Woody’s is too.
only Woody’s · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Non · Woody’s
