Nonni's vs Biscoff · Bay Area shelf head-to-head
Nonni's and Biscoff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Biscoff carries more Brand PowerBiscoff is in more Bay Area grocers
Nonni's
Biscoff
20
brand power
35
9
products
10
1
categories
2
3
subcategories
3
6
grocers
11
20.1¢
price per oz
50.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nonni's▭ Biscoff
Distribution · 30% of score25·46
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nonni's
no top category Biscoff doesn’t also play in.
only Biscoff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nonni's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nonni's · Biscoff
