Noosa vs Ratio · Bay Area shelf head-to-head
Noosa and Ratio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noosa carries more Brand PowerNoosa is in more Bay Area grocersNoosa fields the deeper lineupRatio sits further up the premium end
Noosa
Ratio
45
brand power
29
33
products
16
2
categories
1
2
subcategories
2
13
grocers
3
46.7¢
price per oz
51.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noosa▭ Ratio
Distribution · 30% of score54·13
R
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noosa
only Ratio
no top category Noosa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noosa · Ratio
