Noosa vs Yocrunch · Bay Area shelf head-to-head
Noosa and Yocrunch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noosa carries more Brand PowerNoosa is in more Bay Area grocersNoosa fields the deeper lineupNoosa sits further up the premium end
Noosa
Yocrunch
45
brand power
12
33
products
3
2
categories
1
13
grocers
2
$3.68
avg price
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noosa▭ Yocrunch
Distribution · 30% of score54·8
Y
carried in 13 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noosa
only Yocrunch
no top category Noosa doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noosa · Yocrunch