Northern Chef vs Censea · Bay Area shelf head-to-head
Northern Chef and Censea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Northern Chef is in more Bay Area grocersNorthern Chef sits further up the premium end
Northern Chef
Censea
26
brand power
22
6
products
8
2
categories
1
4
subcategories
1
5
grocers
3
$17.48
avg price
$23.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Northern Chef▭ Censea
Distribution · 30% of score21·13
N
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Northern Chef
only Censea
no top category Northern Chef doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Northern Chef · 3
only Censea · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Northern Chef · Censea
