Nounós vs Ellenos · Bay Area shelf head-to-head
Nounós and Ellenos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nounós is in more Bay Area grocersEllenos fields the deeper lineupEllenos sits further up the premium end
Nounós
Ellenos
34
brand power
37
9
products
14
1
categories
1
13
grocers
10
59.2¢
price per oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nounós▭ Ellenos
Distribution · 30% of score54·42
N
carried in 13 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nounós
no top category Ellenos doesn’t also play in.
only Ellenos
no top category Nounós doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nounós · Ellenos
